Taco Bell is an American fast food chain based out of California. The restaurant serves a variety of Mexican style food. It was founded by Glen Bell, who started off with a hot dog stand. He watched long lines of customers at a Mexican restaurant across the street from his hot dog stand. He eventually opened his own Mexican restaurant called El Taco and eventually built the first Taco Bell in 1962. In 1978, PepsiCo purchased Taco Bell and started Yum! Brands.
It is undeniable that the most popular brands have built themselves through social media. Social media branding has become one of the most effective strategies of having any brand gain much recognition from the consumers and the world at large. Taco Bell has made a remarkable use of social media platforms such as the Instagram, Twitter, Facebook and LinkedIn to keep the brand alive. There are some many destinations for someone who wants to eat but then some of these destinations have automatically stood out. Taco Bell is believably one of these fascinating food chain destinations that gives a customer the reason to revisit. This company has great offers such as chili cheese burritos, double decker tacos, and steak quesadillas. Despite their amazing delicacies, their online social media branding has made them stay top in the foods market.
Across most social media platforms, it would be just unthinkable to miss Taco Bell information. This has been a way to maintain its competitiveness in the competitive food chain. Taco Bell’s uniqueness in establishing social media touch to their products has made them continue to light the social media platform. They twist their content by making it more personalized to the social media users, while ensuring to keep it original. Additionally, across all the social media platforms, Taco Bell pieces are full of fun, creativity and this is obviously what makes social media content lively.
There are big competitors to Taco Bell like Wendy’s and McDonalds but Taco Bell has creatively maneuvered its way to attain a commanding social media presence. Taco Bell has been utilizing the cliché that it is all about how one plays not how big one is. Therefore, Taco Bell has managed to use simple but completely irresistible social media marketing strategies. This is what has made the brand attract such a huge number of interactions from the social media users.
It has been evident that, progressively, Taco Bell has domineered the Twitter through the use of creatively done, humorous and engaging tweets. This has kept most of the Twitter users in an endless sensation to keep on following the tweets shared by Taco Bell.
Below are some of great, memorable moments that Taco Bell has had through twitter:
These are just but a few of the moments that lit the Taco Bell twitter page.
Often, social media users will just like posts without taking time to grasp the information they carry. This is usually the case with the Instagram ‘double-tap’. But when users write about their experiences with the brand, it is becomes easy to rate it. Many Twitter users engage and retweet Taco Bell’s tweets and ask for the new delicacies that they crave for. This means that Taco Bell has it all. An interesting blog post about Taco Bell by Doug Zanger gives much credit on the brand’s social media success. It tells a tale of how Taco Bell is winning fan love with its irresistible service.
Presently, Taco Bell has 10,499,244 likes and 9,946,697 followers in Facebook, 1.88 Million followers and 286000 likes in Twitter, 56,749 followers in LinkedIn, and 1.2 million Instagram followers.
Besides the active use of the mentioned social media platforms, Taco Bell website is highly interactive. The site provides users with a chance to look out for their favorite delicacies and whether the delicacies are available. Visitors have also a chance to choose different gift cards. More importantly, those who visit the website get a chance to connect with different restaurants that are under Taco bell. One can also make an order for the food they need. When placing an order, a customer has the chance to customize the menu so that it fits his or her preferences. Website visitors also can navigate through the favorites, locations for Taco Bell, and also interact with client support team online. Still, a website visitor who does not know what they really need are given options to try, as shown below.
Taco Bell’s popularity across social media has also continued to grow due to the offers and gifts it regularly avails for social media users. A blog written by Kate Taylor on 13th July 2018 shows the free tacos that Taco is preparing to give out.
Last but not the least, Taco Bell created a YouTube channel through which it gets to share on difference experiences with the company. In one YouTube video, Taco Bell explains how Doritos Locos has gained popularity.
From all this analysis, it seems that Taco Bell has quite a great grip in social media despite it being a smaller enterprise than McDonalds and Wendy’s. It can be said that Taco Bell is smaller but mightier and this has built its online social media presence. This has been evidenced by its unshakable popularity across different social media platforms such as Twitter, Facebook, LinkedIn and Instagram. As well, Taco Bell’s interactive website has always gave the visitors a customized experience, not forgetting its channel’s popularity in the YouTube.
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